Amazon Prime Day is a Big Deal. Laceez shopping using Pay with Amazon.

amazon prime day image

Reported by Yahoo! Business

Consumers might see’s (AMZN) Prime Day as a joke, given the many humorous Tweets about last year’s deals. But investors are laughing all the way to the bank.

Amazon shares rocketed to a record on Friday, closing at $745.81, and the rise continued Monday afternoon, with share prices up another 1.25 percent. Shareholders have been rewarded with a 74 percent gain in the past year and a 4.2 percent rally to start July.

That all comes ahead of Tuesday’s second annual Prime Day, when subscribers will get access to over 100,000 deals.

Analysts project it will be Amazon’s biggest day ever. Countdown deals rolled out last week, and on Friday Amazon started offering specials to consumers ordering goods on the Echo smart speaker and other Alexa-powered devices.

While the shopping holiday results in sales of tens of millions of products, the longer-term strategy is for Amazon to pull more consumers into its universe of gadgets, services and content so they see less value in buying stuff anywhere else. Prime memberships increased 51 percent in 2015.

“As Amazon adds more benefits to Prime — such as faster delivery times with Prime Now, Prime Video, photo storage, music, and restaurants — we believe the service is helping Amazon to capture greater overall share of consumer wallets by building loyal users,” wrote Ronald Josey, an analyst at JMP Securities. He has a buy rating and price target of $775, or 3.9 percent above Friday’s closing price.

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Laceez has teamed up with Amazon for easy bundling of our Elastic No-tie Shoelaces with the rest of your order. Enjoy the Amazon shopping experience and don’t forget to add a few pairs of Laceez to your Amazon cart.

Laceez also provides Pay with Amazon customer payments in our checkout. This gives you the best of both! Take advantage of our current sharing promotions and free shipping offers, at checkout using your account. All your payment and address information is already set-up in Amazon so this makes your checkout from our store fast and easy. Just shop at and add your selections to your cart. View your cart and choose shipping promotion and sharing discount. Then just click the Pay with Amazon button to complete your purchase.